An Inkling textbook on an iPad.
Reading books on the iPad is nothing new. We’ve got iBooks, the Kindle app, and who-knows-how-many PDF readers. But one app shows you what reading on the iPad should be like. Inkling licenses textbooks from traditional publishers then adapts the content for the iPad. But those adaptations aren’t just replicas of the print original. Rather, the texts are completely revamped to take advantage of what the tablet can do. For example, there are no pages as such. Chapters are broken down into “cards,” which scroll continuously up and down the screen. Within those cards, static illustrations are augmented by interactive multimedia—full audio and video, of course, but also animated diagrams and rotating wireframes you can examine from every angle.
Version 2.0, which came out in August 2011, adds social tools: You can now share notes and annotations with classmates and others using the same text. Inkling has adapted more than fifty undergraduate and graduate textbooks so far, and that’s only the start: The company plans to apply its technology to cookbooks and other reference materials, too. The future of publishing on the iPad? It could well be.—DAN MILLER