Thursday, March 24, 2011

Inkling Lands Funding for eTextbooks

According to BusinessWire, both McGraw-Hill and Pearson have committed to building interactive editions of their top titles for the Inkling platform, after securing significant minority investments from these "two largest educational content providers in the world."

From the article:
Textbooks on Inkling’s platform are built from the ground up for multi-touch devices like iPad, bringing a level of engagement and learning that’s impossible with flat reproductions of print books. Students love the rich interactivity, self quizzes, easy search and annotation tools, and the ability to buy by the chapter, saving them money. Professors like that Inkling textbooks drive better student engagement and achievement without requiring any change in instruction. Plus, social collaboration among students and between professor and student opens doors to entirely new ways to learn.
Today, Inkling is partnering with top publishers to produce their most popular textbooks spanning business school, medical school, and undergraduate curricula for 2011. Content commitments now include:
  • The top 100 undergraduate titles from McGraw-Hill Higher Education
  • A comprehensive MBA curriculum, featuring 24 of the most popular business titles, from Pearson Education
  • A full line of medical textbooks, featuring Lippincott Williams & Wilkins, an imprint of Wolters Kluwer Health
  • Top undergraduate arts and sciences titles from Pearson Education
  • Top medical education and reference content from McGraw-Hill Professional

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