"The company is ScrollMotion, and while you may have never heard of it, you’ve surely heard of some of its biggest clients. Hearst, Random House, Houghton Mifflin, Simon and Schuster, and The Jim Henson Company are just some of the big name clients that use ScrollMotion to create digital, interactive content experiences for the iPhone,iPad and beyond.... The publishing industry is undergoing a significant transformation. It’s not just the death of the printed newspaper and the push to move from newsprint to the web; the publishing industry at large is becoming digitized."
Books of the future should be:
-- connected -- adaptable -- flexible -- customized --
Saturday, October 9, 2010
The Reinvention of Print, One App at a Time
From Mashable.com: http://mashable.com/2010/10/08/scrollmotion-profile/
"The company is ScrollMotion, and while you may have never heard of it, you’ve surely heard of some of its biggest clients. Hearst, Random House, Houghton Mifflin, Simon and Schuster, and The Jim Henson Company are just some of the big name clients that use ScrollMotion to create digital, interactive content experiences for the iPhone,iPad and beyond.... The publishing industry is undergoing a significant transformation. It’s not just the death of the printed newspaper and the push to move from newsprint to the web; the publishing industry at large is becoming digitized."
"The company is ScrollMotion, and while you may have never heard of it, you’ve surely heard of some of its biggest clients. Hearst, Random House, Houghton Mifflin, Simon and Schuster, and The Jim Henson Company are just some of the big name clients that use ScrollMotion to create digital, interactive content experiences for the iPhone,iPad and beyond.... The publishing industry is undergoing a significant transformation. It’s not just the death of the printed newspaper and the push to move from newsprint to the web; the publishing industry at large is becoming digitized."
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